Freelance growth marketer helping DTC brands and B2B SaaS teams plan, launch, and optimize campaigns across paid, organic, and lifecycle channels — with the reporting to prove it.
I'm Nadia — an independent marketing consultant working with founders and marketing leads who need a hands-on operator, not another retainer that produces vanity metrics. For the past seven years I've run acquisition and lifecycle programs in-house and inside agencies, before going independent to work directly with the brands I care about.
My approach is simple: audit what's actually happening in the funnel, fix the leaks, then scale what's proven to convert. Every engagement ends with a dashboard you own and a team that knows how to read it.
Pick a single channel or hand over the whole growth function — engagements scale to what your team actually needs.
Google, Meta & TikTok Ads built around a full-funnel media plan — not just boosted posts.
Technical audits, keyword strategy, and content calendars that compound organic traffic over time.
Flows and campaigns that turn a one-time buyer into a repeat customer, in Klaviyo or HubSpot.
CRM workflows and lead scoring that route the right prospect to sales at the right moment.
Organic content systems and community management that build brand demand, not just impressions.
Tracking setup, dashboards, and conversion testing so every decision has a number behind it.
The same four-stage cycle runs under every engagement, whether it's a single channel or the full stack.
Funnel audit, competitor teardown, and a working list of the highest-leverage fixes.
Channel mix, budget allocation, and messaging framework signed off before a dollar spends.
Creative, copy, and tracking go live together — nothing launches untracked.
Weekly reporting, testing roadmap, and reallocation toward what's actually converting.
A working proficiency across the platforms most growth teams actually run on.
A few engagements where the reporting told the whole story.
Rebuilt the Meta & Google account structure and layered in a Klaviyo lifecycle program.
Rebuilt lead scoring in HubSpot and rewrote ad creative around real objections.
Technical fixes, location pages, and a review-generation system across nine locations.
Every package includes weekly reporting and a shared dashboard. Custom scopes available on request.
For teams that need one channel run properly.
The most common setup — two to three channels working together.
Full growth function, embedded in your team.
Tell me a bit about your business and what's not working today — I reply to every inquiry within one business day.